The maestro and lead vocalist of Nu Look, Arly Lariviere, celebrated the launch of his new fragrance, “Illusion,” in New York City yesterday. Named after one of his many hit songs, “Illusion” comes in versions for both men and women and is sold exclusively at arlyfragrance.com, retailing at $60.

ILLUSION Women Perfume Seductive and dominant, Illusion for women perfectly embodies a unique and sexy essence.

ILLUSION Men Perfume Illusion for men echoes a relaxed elegance and effortless sophistication. This fresh fragrance is suitable for wearing all year long.

While Arly and the event organizers were thrilled about the launch, the question remains: does it smell good? After speaking with several attendees, it was concluded that both fragrances indeed smell good, though some favored the men’s version more.

The event was organized by Narah Timmer, and our colleague Daphne Phillip was present to capture the event. Check out some of the footage and let us know if you would make this a stocking stuffer for Christmas!

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